Before trying any new lash artist, most customers scroll straight to their reviews to learn
more about what to expect. This critically important touchpoint can help perfect-fit clients
find you and lead them to book an appointment. Leveraging more five-star reviews from
customers can significantly boost conversion and grow your business.
In this blog, we’ll share actionable techniques for getting glowing testimonials more
frequently, gathering reviews with software, and sharing customer comments online. With
the right strategies in place, reviews can become a remarkable lever for fueling your
success as a lash pro!
Why Are Customer Reviews So Important?
Customer reviews significantly influence whether someone chooses your business over a
competitor, especially in the beauty industry. Surveys show that 97% of people read
reviews for local businesses before visiting them.
For your lash studio, when happy clients praise you and your artists by name, it builds
trust for new clients. Reviews on Facebook, Google, and Yelp also boost your ranking in
search results, increasing visibility and bookings. Reviews also provide early warnings of
issues, allowing you to address them and maintain high standards.
How To Ask Clients For Reviews
While reviews are incredibly useful, getting guests to write them isn’t easy. Here are
proven tactics to earn more online kudos and attract new clients faster.
Asking for reviews can feel awkward, but most clients won't leave them without being
asked! A personal interaction is one of the most effective ways to encourage clients to
leave a thoughtful review. Before a client leaves, be sure to ask them to kindly leave a
review to help spread the word about the great lash experience you provide. Review
invite cards at checkout desks are another way to consistently ask for reviews as part of
the client experience.
You can also ask for reviews virtually. Business management software like GlossGenius
enables you to automatically prompt clients to leave a review via text or email after their
service, which takes all of the manual work out of the process!
You may also want to further incentivize leaving a review with promotional offers.
Exchange a discount on their next visit for a review — clients will be excited to provide
one!
Managing Different Types of Reviews
Successful lash studio owners implement strategies to encourage rave reviews while
gracefully managing any negative critique that emerges online in constructive ways.
Here’s how you can handle the types of reviews you’ll inevitably end up receiving.
Celebrate The Good
When glowing 5-star reviews praise your welcoming staff, inspired lash artistry, or
flawless techniques, shine a spotlight on the feedback! Repost excerpts on social media,
feature quotes on your booking site, and highlight them in email newsletters or lobby
signage.
Celebrating these great reviews encourages continued positive feedback and publicly
showcases exceptional service, attracting new clients. Make sure these kudos are heard
far and wide!
Look At Bad Reviews As An Opportunity
Despite best intentions, negative reviews will occasionally appear, ranging from mild
complaints to rude attacks. While it may be tempting to vent in response or to ignore
them, responding with a carefully crafted note intended to recover the client relationship
shows professionalism and earns public respect.
Indicate that you are listening to and ingesting the feedback, and follow up with
personalized gestures and private outreach. For instance, if someone felt rushed during
their service, extend a bonus treatment on their next visit. If a customer misinterprets a
policy and writes a complaint as a result, take steps to clarify the policy for future clients.
Take action to address negative comments swiftly, and always act with kindness. Avoid
petty debates at all costs — they can seriously harm your brand.
Final Notes
When you consistently provide a stellar experience, clients will continue to share praise
about your lash business. Be sure to harness their voices to fuel the growth of your lash
clientele!
Exclusive Offer for NALA Members
As a special incentive, NALA members receive an exclusive offer to get started with
GlossGenius. Join NALA today and enjoy the added benefits of automated review
requests, streamlined booking processes and elevated business management.
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